1. How and Why Products Go Viral Open Access Author: Kelner, Nicole Title: How and Why Products Go Viral Area of Honors: Engineering Science Keywords: ViralEntrepreneurshipMarketingPsychology File: Download Final_Thesis_1_6.pdf Thesis Supervisors: Elizabeth Cunningham Kisenwether, Thesis SupervisorRobert James Beaury, Faculty ReaderDr. Susan Mary Strohm, Thesis Honors Advisor