1. Direct-to-consumer Pharmaceutical Print Advertising's Effect on Mood Open Access Author: Ullmann, Emily J Title: Direct-to-consumer Pharmaceutical Print Advertising's Effect on Mood Area of Honors: Advertising/Public Relations Keywords: DTC – Direct-to-Consumer DTCPA – Direct-to-Consumer Pharmaceutic File: Download Ullmann_Thesis_Final_2015.pdf Thesis Supervisors: Francis Erin Dardis, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
