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Author:

Huffman, Sarah

Title:

Model Idealism in the Luxury World: The Impact of Utilizing Realistic Body Standards on Consumer Brand Perceptions and Purchase Intentions In High-End Companies

Area of Honors:

Advertising/Public Relations

Keywords:

Luxury Advertising
Brand Attitude
Wishful Identification
Purchase Intention
Idealized
Non-Idealized
Realistic Marketing

File:

Download Huffman_Final_Thesis.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor