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Start Over Area of Honors Marketing Thesis Supervisor Jennifer Chang Coupland Thesis Supervisor Johann Baumgartner Thesis Supervisor Wayne Desarbo

Open Access

Author:: Wendkos, Max S.
Title:: "Developing Sports Fan Avidity for Increased Revenue Generation"
Area of Honors:: Marketing
Keywords:: fan avidity
fan development
sports marketing
identity formation
motivation
File:: Download Wendkos_Max_-_Developing_Sports_Fan_Avidity_for_Increased_Revenue_Generation.pdf
Thesis Supervisors:: Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Wayne Desarbo, Faculty Reader

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