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Start Over Thesis Supervisor Jennifer Chang Coupland Thesis Supervisor Margaret Grace Meloy Keyword Customer-brand relationships

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Author:: Stern, Hannah
Title:: Lifestyle Branding: How Identity Tells An Engaging Story
Area of Honors:: Marketing
Keywords:: Lifestyle branding
Identity
Marketing
Storytelling
Influencer marketing
Emotional investment
Customer-brand relationships
File:: Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

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