1. CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL Open Access Author: Weiss, Stephen C. Title: CATEGORIZING HOW AND WHY PEOPLE LISTEN TO MUSIC: THE THREE-SECTOR LISTENER WHEEL Area of Honors: Marketing Keywords: musicmusic listeningproactive listeningpassive listeningshufflelistener wheel File: Download THESISmasterfile.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis SupervisorMin Ding, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor