1. Promotions and their Dynamic Effect on Major League Baseball Attendance Open Access Author: Jackson, Marcus Morris Title: Promotions and their Dynamic Effect on Major League Baseball Attendance Area of Honors: Marketing Keywords: baseballmarketingkoyckdistributed lagMLBstatistics File: Download Thesisfinalversion2.pdf Thesis Supervisors: Wayne Desarbo, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
