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Start Over Area of Honors Marketing Degree B S Thesis Supervisor Jennifer Chang Coupland Keyword cultural capital Keyword design Keyword ethnography Keyword marketing

1. The Promise of Packaging in the American Hot Tea Market

open_access
Open Access
Author:
Golthi, Ira
Title:
The Promise of Packaging in the American Hot Tea Market
Area of Honors:
Marketing
Keywords:
marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis
File:
Download IraGolthi_FinalThesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

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