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- Author:
- Cheyne, Katelyn Ann
- Title:
- Uncovering the Drivers of Sports Fan Avidity
- Area of Honors:
- Marketing
- Keywords:
- fan avidity
marketing
- File:
- Download KateCheyneThesisFinal.pdf
- Thesis Supervisors:
- Dr. Wayne De Sarbo, Thesis Supervisor
Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor