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Start Over Degree B S Thesis Supervisor Jennifer Chang Coupland Keyword marketing Keyword qualitative analysis Author Last Name Golthi

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Author:: Golthi, Ira
Title:: The Promise of Packaging in the American Hot Tea Market
Area of Honors:: Marketing
Keywords:: marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis
File:: Download IraGolthi_FinalThesis.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader

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