1. LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE Open Access Author: Lewandowski, David Alan Title: LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE Area of Honors: Interdisciplinary in Marketing and Sociology Keywords: sociologymarketingbig businesspovertyprofitsinnovationeducationintegrationBase of the Pyramidstrategyglobal File: Download David_Alan_Lewandowski_Honors_Thesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJohann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorDr. Jeffery Todd Ulmer, Thesis Honors Advisor
2. It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand Open Access Author: Sliver, Caroline Title: It’s Nice To Have A Friend: Human Brand Parasocial Relationship Building and Marketing Implications from the Taylor Swift Brand Area of Honors: Marketing Keywords: Taylor Swiftmarketingbrandstrategyparasocial relationshipsparasocialparasocialityPSRbrand strategyTaylorSwiftPSI-Process Scalehuman brandshuman brandqualitative dataqualitativecontent analysismusician File: Download Caroline_M._Sliver_Thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohanna H Slot, Faculty Reader
