1. The Evolution of Intercollegiate Athletics Conferences Open Access Author: Kehoe, Christina Rose Title: The Evolution of Intercollegiate Athletics Conferences Area of Honors: Marketing Keywords: marketingsportsNCAAbrand File: Download Kehoe_Christina_Evolution_of_Collegiate_Sports_Conferences.pdf Thesis Supervisors: John C Powell, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor