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Start Over Thesis Supervisor Jennifer Chang Coupland Keyword consumer behavior Keyword consumer behavior Keyword marketing Keyword television

Open Access

Author:: Ferrari, Celine
Title:: “Reality” TV is the New Sitcom: A Study on the Evolution of Cultural Capital in Media and the Implications for Marketing Strategy
Area of Honors:: Marketing
Keywords:: cultural capital
media
television
fashion
marketing
consumer behavior
File:: Download Thesis_final.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna Slot, Faculty Reader

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