1. LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE Open Access Author: Lewandowski, David Alan Title: LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE Area of Honors: Interdisciplinary in Marketing and Sociology Keywords: sociologymarketingbig businesspovertyprofitsinnovationeducationintegrationBase of the Pyramidstrategyglobal File: Download David_Alan_Lewandowski_Honors_Thesis.pdf Thesis Supervisors: Johann Baumgartner, Thesis SupervisorJohann Baumgartner, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorDr. Jeffery Todd Ulmer, Thesis Honors Advisor
