1. A Qualitative Analysis of Generational Receptiveness to the Sharing Economy Open Access Author: Kontra, Sophia Pascale Title: A Qualitative Analysis of Generational Receptiveness to the Sharing Economy Area of Honors: Marketing Keywords: Sharing economyGenerational differencesBaby boomersMillennialsConsumer behaviorMarketing strategiesUber File: Download Sophia.Kontra_THESIS.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor