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Author:

Stern, Hannah

Title:

Lifestyle Branding: How Identity Tells An Engaging Story

Area of Honors:

Marketing

Keywords:

Lifestyle branding
Identity
Marketing
Storytelling
Influencer marketing
Emotional investment
Customer-brand relationships

File:

Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader