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Author:: Franklin, Kayla Victoria
Title:: International Launch Strategies for Radical Product Innovations: Apple Watch As A Special Case
Area of Honors:: Interdisciplinary in International Business and Marketing
Keywords:: marketing
international business
radical innovation
launch strategies
apple
File:: Download Franklin_Kayla_International_Launch_Strategies_For_Radical_Product_Innovations.pdf
Thesis Supervisors:: Pelin Bicen, Thesis Supervisor
Kenneth Louie, Thesis Honors Advisor
Phylis M Mansfield, Faculty Reader

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