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Author:

Franklin, Kayla Victoria

Title:

International Launch Strategies for Radical Product Innovations: Apple Watch As A Special Case

Area of Honors:

Interdisciplinary in International Business and Marketing

Keywords:

marketing
international business
radical innovation
launch strategies
apple

File:

Download Franklin_Kayla_International_Launch_Strategies_For_Radical_Product_Innovations.pdf

Thesis Supervisors:

Pelin Bicen, Thesis Supervisor
Kenneth Louie, Thesis Honors Advisor
Phylis M Mansfield, Faculty Reader