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Start Over Degree B A Thesis Supervisor S. Shyam Sundar

4. Credibility Heuristics in Fashion Blogs: Testing the Effects of Authority, Bandwagon and Community on Persuasion

open_access
Open Access
Author:
Sherony, Nia Marie
Title:
Credibility Heuristics in Fashion Blogs: Testing the Effects of Authority, Bandwagon and Community on Persuasion
Area of Honors:
Interdisciplinary in Advertising and Public Relations and Information Sciences and Technology
Keywords:
persuasion
main model
bandwagon heuristic
authority heuristic
community
weblog
blogosphere
File:
Download Thesis.pdf
Thesis Supervisors:
S. Shyam Sundar, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor
Erika S Poole, Thesis Honors Advisor

5. IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING

open_access
Open Access
Author:
Mc Bride, Colleen Mary
Title:
IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING
Area of Honors:
Advertising/Public Relations
Keywords:
Generation Z
Generational Marketing
Consumer Behavior
File:
Download McBride_Thesis_2019.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
S. Shyam Sundar, Thesis Honors Advisor