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Start Over Thesis Supervisor Wayne Desarbo Keyword marketing

1. Uncovering the Drivers of Sports Fan Avidity

open_access

Open Access

Author:: Cheyne, Katelyn Ann
Title:: Uncovering the Drivers of Sports Fan Avidity
Area of Honors:: Marketing
Keywords:: fan avidity
marketing
File:: Download KateCheyneThesisFinal.pdf
Thesis Supervisors:: Dr. Wayne De Sarbo, Thesis Supervisor
Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

2. Promotions and their Dynamic Effect on Major League Baseball Attendance

open_access

Open Access

Author:: Jackson, Marcus Morris
Title:: Promotions and their Dynamic Effect on Major League Baseball Attendance
Area of Honors:: Marketing
Keywords:: baseball
marketing
koyck
distributed lag
MLB
statistics
File:: Download Thesisfinalversion2.pdf
Thesis Supervisors:: Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor