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Start Over Area of Honors Marketing Year 2010 Thesis Supervisor Wayne Desarbo

1. Uncovering the Drivers of Sports Fan Avidity

open_access

Open Access

Author:: Cheyne, Katelyn Ann
Title:: Uncovering the Drivers of Sports Fan Avidity
Area of Honors:: Marketing
Keywords:: fan avidity
marketing
File:: Download KateCheyneThesisFinal.pdf
Thesis Supervisors:: Dr. Wayne De Sarbo, Thesis Supervisor
Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor