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Start Over Area of Honors Advertising/Public Relations Degree B A Keyword Generation Z Keyword Brand Campaigns

1. Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins

open_access
Open Access
Author:
Aul, Rachel
Title:
Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins
Area of Honors:
Advertising/Public Relations
Keywords:
Corporate Social Advocacy
Brand Campaigns
Generation Z
File:
Download Aul_Final_Thesis.pdf
Thesis Supervisors:
Denise Sevick Bortree, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor
Bill Zimmerman, Faculty Reader

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