Search

Start Over Degree B A Keyword Marketing Keyword Marketing Keyword Advertising

1. A Content Analysis: The Marketing And Advertising Of The Breast Cancer Movement

open_access
Open Access
Author:
Fitzgerald, Caroline Catherine
Title:
A Content Analysis: The Marketing And Advertising Of The Breast Cancer Movement
Area of Honors:
Women's Studies
Keywords:
Breast Cancer
Advertising
Marketing
Women
Pink Ribbon
File:
Download Fitzgerald_Caroline_AContentAnalysisBreastCancerMovement.pdf
Thesis Supervisors:
Carolyn Elizabeth Sachs, Thesis Supervisor
Carolyn Elizabeth Sachs, Thesis Honors Advisor
Mindy L Boffemmyer, Faculty Reader

2. HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS

open_access
Open Access
Author:
Perez Camacho, Adriana
Title:
HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS
Area of Honors:
Global Studies (Berks/Lehigh)
Keywords:
Marketing
Hispanics
Advertising
Acculturation
Television Advertisements
File:
Download PerezCamachoAdriana_Thesis.pdf
Thesis Supervisors:
Dr. Kirwin Ray Shaffer, Thesis Supervisor
Dr. Sandy Feinstein, Thesis Honors Advisor