1. Model Idealism in the Luxury World: The Impact of Utilizing Realistic Body Standards on Consumer Brand Perceptions and Purchase Intentions In High-End Companies Open Access Author: Huffman, Sarah Title: Model Idealism in the Luxury World: The Impact of Utilizing Realistic Body Standards on Consumer Brand Perceptions and Purchase Intentions In High-End Companies Area of Honors: Advertising/Public Relations Keywords: Luxury AdvertisingBrand AttitudeWishful IdentificationPurchase IntentionIdealizedNon-IdealizedRealistic Marketing File: Download Huffman_Final_Thesis.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorFuyuan Shen, Thesis Honors Advisor
