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1. A Qualitative Analysis of Generational Receptiveness to the Sharing Economy

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Open Access

Author:: Kontra, Sophia Pascale
Title:: A Qualitative Analysis of Generational Receptiveness to the Sharing Economy
Area of Honors:: Marketing
Keywords:: Sharing economy
Generational differences
Baby boomers
Millennials
Consumer behavior
Marketing strategies
Uber
File:: Download Sophia.Kontra_THESIS.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor