1. Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes Open Access Author: Wahl, Kathryn Elyse Title: Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes Area of Honors: Marketing Keywords: MarketingSubscription BoxesSubscription ServicesStitch FixSurprise File: Download Kathryn_Wahl_-_Thesis_Final_Draft.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorKaren Page Winterich, Faculty Reader
2. Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime Open Access Author: Scherrer, Samantha Title: Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime Area of Honors: Marketing Keywords: DementiaMarketingBrand AssociationsBrandingMemory DecayEpisodic MemorySemantic MemoryAssociative NetworksAssociative LinksConsumer Preferences File: Download Scherrer_Thesis_Final.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor