1. Lifestyle Branding: How Identity Tells An Engaging Story Open Access Author: Stern, Hannah Title: Lifestyle Branding: How Identity Tells An Engaging Story Area of Honors: Marketing Keywords: Lifestyle brandingIdentityMarketingStorytellingInfluencer marketingEmotional investmentCustomer-brand relationships File: Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorMargaret Grace Meloy, Faculty Reader
2. Social Responsibility and Financial Return: A Case Study on Sustainability Marketing Open Access Author: Hingada, Juan Miguel Title: Social Responsibility and Financial Return: A Case Study on Sustainability Marketing Area of Honors: Business (Berks/Lehigh) Keywords: Social ResponsibilitySustainabilityMarketingBuying Behavior File: Download HingadaMiguel_Thesis_Final.pdf Thesis Supervisors: Ada Leung, Thesis SupervisorSandy Feinstein, Thesis Honors Advisor