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Author:

Scherrer, Samantha

Title:

Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime

Area of Honors:

Marketing

Keywords:

Dementia
Marketing
Brand Associations
Branding
Memory Decay
Episodic Memory
Semantic Memory
Associative Networks
Associative Links
Consumer Preferences

File:

Download Scherrer_Thesis_Final.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor