1. Universities in Crisis: How Crisis Communications Affect Marketing Implications Open Access Author: Weakland, Devin Haley Title: Universities in Crisis: How Crisis Communications Affect Marketing Implications Area of Honors: Marketing Keywords: crisis communications managementmarketingsocial mediaPenn State File: Download Devin_Weakland_-_Final_Undergraduate_Thesis_-_Spring_2013.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
2. Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Open Access Author: Erb, Jessica Lynn Title: Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Area of Honors: Marketing Keywords: brandsconsumer brand relationshipsbrand loveconsumer behaviormarketing File: Download Erb_Jessica_BrandLoveTheory.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
3. Into the Dark: Marketing Strategies for Dark Tourism Management Open Access Author: Cohn, Brandy Nicole Title: Into the Dark: Marketing Strategies for Dark Tourism Management Area of Honors: Marketing Keywords: dark tourismhospitalitymarketingthanatourismmessage appealawarenessbundlingadvertisingtourism marketing File: Download Thesis_Final.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor