1. The Promise of Packaging in the American Hot Tea Market Open Access Author: Golthi, Ira Title: The Promise of Packaging in the American Hot Tea Market Area of Honors: Marketing Keywords: marketingpackagingteacultural capitalconsumer brand idenitificationconsumer involvementcoffeepop culturedesignself expressionethnographyqualitative analysis File: Download IraGolthi_FinalThesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorLisa Elizabeth Bolton, Faculty Reader
2. INFLUENCER MARKETING: BEAUTY INFLUENCERS ARE CHANGING THE COSMETIC INDUSTRY Open Access Author: Wang, Sally Title: INFLUENCER MARKETING: BEAUTY INFLUENCERS ARE CHANGING THE COSMETIC INDUSTRY Area of Honors: Management Information Systems Keywords: influencer marketingcosmetic productsbeauty industrybeauty influencermarketingbeauty YouTuber File: Download Thesis_Paper.pdf Thesis Supervisors: John Jordan, Thesis SupervisorDr. John C. Spychalski, Thesis Honors Advisor