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1. An Exploration of Brand Personality Typology

open_access

Open Access

Author:: Romeo, Gabrielle Faith
Title:: An Exploration of Brand Personality Typology
Area of Honors:: Marketing
Keywords:: Brand
Personality
Typology
Aaker
Archetypes
File:: Download RomeoGabrielleThesisFinal.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johann Baumgartner, Faculty Reader