eHT Explore

Start Over Year 2015 Keyword Advertising Keyword Advertising Keyword Brand Equity Keyword Music Author Last Name Popescu

1. Turning Up Brand Volume: How Music Can Enhance Brand Equity

open_access

Open Access

Author:: Popescu, Alicia Lynn
Title:: Turning Up Brand Volume: How Music Can Enhance Brand Equity
Area of Honors:: Marketing
Keywords:: Music
Advertising
Brand Equity
Sonic Identity
Marketing
File:: Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf
Thesis Supervisors:: Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Jennifer Chang Coupland, Faculty Reader