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1. How Culture Affects Marketing Content: A Comparison Between Austria and the United States

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Open Access

Author:: Di Carlo, Erica
Title:: How Culture Affects Marketing Content: A Comparison Between Austria and the United States
Area of Honors:: Marketing
Keywords:: Social Media
Instagram
Facebook
Austria
Culture
Marketing
Advertising
File:: Download Thesis_DiCarlo_2023.pdf
Thesis Supervisors:: Matthew Michael Checchio, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor