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Author:

Kontra, Sophia Pascale

Title:

A Qualitative Analysis of Generational Receptiveness to the Sharing Economy

Area of Honors:

Marketing

Keywords:

Sharing economy
Generational differences
Baby boomers
Millennials
Consumer behavior
Marketing strategies
Uber

File:

Download Sophia.Kontra_THESIS.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor