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Author:

Bonsell, Kelsey Elizabeth

Title:

Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)

Area of Honors:

Advertising/Public Relations

Keywords:

Nonprofit
Social Media
Facebook
Twitter
THON
Penn State
Dance Marathon
Marketing
Dialogic
Communication
Bonsell

File:

Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor