1. An Exploration of Brand Personality Typology Open Access Author: Romeo, Gabrielle Faith Title: An Exploration of Brand Personality Typology Area of Honors: Marketing Keywords: BrandPersonalityTypologyAakerArchetypes File: Download RomeoGabrielleThesisFinal.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJohann Baumgartner, Faculty Reader
