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Author:

Dandrea, Stephanie Lee

Title:

Fashion Retail Performance Through United States Recessions

Area of Honors:

Finance

Keywords:

Fashion Retail
US Recessions
Consumer Behavior

File:

Download S.Dandrea_-_Honors_Thesis.pdf

Thesis Supervisors:

James Alan Miles, Thesis Supervisor
James Alan Miles, Thesis Honors Advisor
William Kracaw, Faculty Reader

Author:

Chang, Cindy Hsin-hua

Title:

The Stickiness Factor: A Study Of Disney’s Magnetic Appeal

Area of Honors:

Marketing

Keywords:

Disney
Marketing
Brand
Stickiness
Consumer Behavior

File:

Download Cindy_Chang_Thesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader

Author:

Manbeck, William Thomas

Title:

HEALTH SPENDING ACCOUNT EFFECTS ON PRIMARY PHYSICIAN UTILIZATION

Area of Honors:

Health Policy and Administration

Keywords:

Health Spending Accounts
Health Saving Accounts
Flexible Spending Accounts
Primary Care
Consumer Behavior

File:

Download Will_Manbeck_thesis_final.pdf

Thesis Supervisors:

Joel E Segel, Thesis Supervisor
Selena E Ortiz, Thesis Honors Advisor

Author:

Mc Bride, Colleen Mary

Title:

IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING

Area of Honors:

Advertising/Public Relations

Keywords:

Generation Z
Generational Marketing
Consumer Behavior

File:

Download McBride_Thesis_2019.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
S. Shyam Sundar, Thesis Honors Advisor

Author:

Fasula, Joseph

Title:

Balancing Budget and Beliefs: Uncovering Price Sensitivity of Organic Consumers

Area of Honors:

Finance

Keywords:

Organic
Price Elasticity
Price Sensitivity
Supermarkets
Retail
Consumer Behavior
Pricing Strategies
Organic Products
Grocery
Regression Analysis
Organic Pricing Strategies
Pricing Experiment

File:

Download Joseph_Fasula_Thesis.pdf

Thesis Supervisors:

Stefan M Lewellen, Thesis Supervisor
Brian Spangler Davis, Thesis Honors Advisor

Author:

Vozharenko, Viktoriia

Title:

The Effect of Social Media on Young Consumers’ Mental Health

Area of Honors:

Accounting

Keywords:

Marketing Strategies
Boredom
Social Media
Mental Health
Generation Z
Social Comparison
Social Media Addiction
Social Media Detox
Consumer Behavior

File:

Download Vozharenko_Viktoriia_A_Effect_of_Social_Media.pdf

Thesis Supervisors:

Ada Leung, Thesis Supervisor
Jeanne Marie Rose, Thesis Honors Advisor

Author:

Nair, Rithik

Title:

Decoding Gen Z: The Global Impact of Data-Driven Social Media Transformations

Area of Honors:

Information Sciences and Technology

Keywords:

Generation Z
Social Media
Predictive Modeling
User Engagement
Data-Driven Analysis
Influencer Marketing
Digital Trends
Machine Learning
Commercial Behavior
Behavioral Analytics
Attention Retention
Virality
Social Commerce
Habit Formation
SHAP Analysis
Quantitative Research
Digital Economy
Social Media Marketing
Predictive Analytics
Consumer Behavior

File:

Download FinalSubmissionThesisNAIR.pdf

Thesis Supervisors:

Luke Zhang, Thesis Supervisor
John Yen, Thesis Honors Advisor