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Author:

Ginn, Jacob

Title:

Using Virtual Reality Headsets to Study the Effect of Context on Consumer Perception

Area of Honors:

Food Science

Keywords:

Virtual Reality
Consumer Preference
Tea
Green Tea
Sensory Science
ANCOVA
VR
Liking
Health
Health Consciousness
Ethnography
Grocery Store
Context
Context Effect

File:

Download Jacob_Ginn_Thesis_Final_Submission_Revised.pdf

Thesis Supervisors:

Helene Hopfer, Thesis Supervisor
John Hayes, Thesis Honors Advisor