1. How Brand Activism Influences Consumer Perception of The Celebrities, Companies, and Advertisements That Contain Controversial Content Open Access Author: Cochran, Abigail Title: How Brand Activism Influences Consumer Perception of The Celebrities, Companies, and Advertisements That Contain Controversial Content Area of Honors: Marketing (Behrend) Keywords: Brand PreferencePurchase IntentionControversial AdvertisementsBrand ActivismPolitical Ideology File: Download Abby_Cochran_Format_Document_Thesis_Revised_Copy.pdf Thesis Supervisors: Eunjoo Han, Thesis SupervisorMichael Edward Brown, Thesis Honors Advisor
