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1. Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins

open_access
Open Access
Author:
Aul, Rachel
Title:
Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins
Area of Honors:
Advertising/Public Relations
Keywords:
Corporate Social Advocacy
Brand Campaigns
Generation Z
File:
Download Aul_Final_Thesis.pdf
Thesis Supervisors:
Denise Sevick Bortree, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor
Bill Zimmerman, Faculty Reader

2. Organizational Political Ideology, Leadership Diversity and Corporate Social Advocacy

open_access
Open Access
Author:
Burke, Alexis
Title:
Organizational Political Ideology, Leadership Diversity and Corporate Social Advocacy
Area of Honors:
Political Science
Keywords:
Corporate Social Advocacy
Fortune 100
Diversity
Leadership
Organizational Political Ideology
File:
Download Burke_Alexis_Leadership_Diversity_Organizational_Political_Ideology_and_Firm_Engagement_in_Corporate_Social_Advocacy.pdf
Thesis Supervisors:
Marie Hojnacki, Thesis Supervisor
Michael Barth Berkman, Thesis Honors Advisor