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1. IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING

open_access
Open Access
Author:
Mc Bride, Colleen Mary
Title:
IS GENERATION Z’S CONSUMER BEHAVIOR REVOLUTIONARY, OR REBORN? A QUALITATIVE COMPARATIVE ANALYSIS USING GENERATIONAL MARKETING
Area of Honors:
Advertising/Public Relations
Keywords:
Generation Z
Generational Marketing
Consumer Behavior
File:
Download McBride_Thesis_2019.pdf
Thesis Supervisors:
Heather Shoenberger, Thesis Supervisor
S. Shyam Sundar, Thesis Honors Advisor

2. Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins

open_access
Open Access
Author:
Aul, Rachel
Title:
Examining Generation Z's Purchase Intention and Perceptions of Corporate Social Advocacy When Displayed Through Brand Campagins
Area of Honors:
Advertising/Public Relations
Keywords:
Corporate Social Advocacy
Brand Campaigns
Generation Z
File:
Download Aul_Final_Thesis.pdf
Thesis Supervisors:
Denise Sevick Bortree, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor
Bill Zimmerman, Faculty Reader

4. Generation Z Perspectives on Work in the Context of COVID-19

open_access
Open Access
Author:
Catania, Austin
Title:
Generation Z Perspectives on Work in the Context of COVID-19
Area of Honors:
Labor and Employment Relations
Keywords:
Generation Z
Recruitment
Retention
Human Resource Management
Characteristics
Preferences
Workplace
File:
Download Catania_Austin_Generation_Z_Perspectives_on_Work_in_the_Context_of_COVID-19_.pdf
Thesis Supervisors:
Dorothea Roumpi, Thesis Supervisor
Mark David Gough, Thesis Honors Advisor

5. The Effect of Social Media on Young Consumers’ Mental Health

open_access
Open Access
Author:
Vozharenko, Viktoriia
Title:
The Effect of Social Media on Young Consumers’ Mental Health
Area of Honors:
Accounting
Keywords:
Marketing Strategies
Boredom
Social Media
Mental Health
Generation Z
Social Comparison
Social Media Addiction
Social Media Detox
Consumer Behavior
File:
Download Vozharenko_Viktoriia_A_Effect_of_Social_Media.pdf
Thesis Supervisors:
Ada Leung, Thesis Supervisor
Jeanne Marie Rose, Thesis Honors Advisor

6. Decoding Gen Z: The Global Impact of Data-Driven Social Media Transformations

open_access
Open Access
Author:
Nair, Rithik
Title:
Decoding Gen Z: The Global Impact of Data-Driven Social Media Transformations
Area of Honors:
Information Sciences and Technology
Keywords:
Generation Z
Social Media
Predictive Modeling
User Engagement
Data-Driven Analysis
Influencer Marketing
Digital Trends
Machine Learning
Commercial Behavior
Behavioral Analytics
Attention Retention
Virality
Social Commerce
Habit Formation
SHAP Analysis
Quantitative Research
Digital Economy
Social Media Marketing
Predictive Analytics
Consumer Behavior
File:
Download FinalSubmissionThesisNAIR.pdf
Thesis Supervisors:
Luke Zhang, Thesis Supervisor
John Yen, Thesis Honors Advisor