1. Employing Economic Principles for the Benefit of Entrepreneurs: Assessing Added Value, Willingness to pay, and the Demand for the Keyper Open Access Author: Gershanok, Ezra Title: Employing Economic Principles for the Benefit of Entrepreneurs: Assessing Added Value, Willingness to pay, and the Demand for the Keyper Area of Honors: Economics Keywords: EzraGershanokKeyperEconomicswillingness to payconvenienceentrepreneurshipentrepreneurs File: Download Gershanok__Ezra_Final_Thesis_Updated.pdf Thesis Supervisors: Jadrian Wooten, Thesis SupervisorJames R. Tybout, Thesis Honors Advisor