Keyword: Influencer Marketing - Blacklight Search Results

Open Access

Author:: Zhang, Maggie
Title:: The Effect of Need to Belong And Materialism In Influencer Marketing
Area of Honors:: Advertising/Public Relations
Keywords:: Influencer Marketing
The Need to Belong
Materialism
Purchase Intent
Linear Regression
Exploratory Factor Analysis
File:: Download ZHANG_The_Effect_of_Need_to_Belong_And_Materialism_In_Influencer_Marketing.pdf
Thesis Supervisors:: Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

Open Access

Author:: Scott, Ryan
Title:: The Influence of Influencers: How Twitter Groups Affect Company Performance
Area of Honors:: Management Information Systems (Behrend)
Keywords:: Social Media
Influencer Marketing
Twitter
Sentiment
Stock
Company Financial Performance
Google Trends
File:: Download Scott_Ryan_The_Influence_of_Influencers_-_How_Twitter_Groups_Affect_Company_Performance.pdf
Thesis Supervisors:: Babajide James Osatuyi, Thesis Supervisor
Matthew Swinarski, Thesis Honors Advisor

Restricted (Penn State Only)

Author:: Straley, Megan
Title:: Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media
Area of Honors:: Marketing
Keywords:: Influencer Marketing
Kelman's Source Characteristics
Balance Theory
Social Media
Online Engagement
File:: Login to Download
Thesis Supervisors:: Brett Christenson, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Open Access

Author:: Mc Steen, Kailey
Title:: An Analysis of Influencer Marketing and Supply Chains
Area of Honors:: Supply Chain and Information Systems
Keywords:: Influencer Marketing
Supply Chains
Social Media
Inventory
File:: Download Final_Thesis_McSteen.pdf
Thesis Supervisors:: Robert Alexander Novack, Thesis Supervisor
Saurabh Bansal, Thesis Honors Advisor

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