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1. Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime

open_access
Open Access
Author:
Scherrer, Samantha
Title:
Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime
Area of Honors:
Marketing
Keywords:
Dementia
Marketing
Brand Associations
Branding
Memory Decay
Episodic Memory
Semantic Memory
Associative Networks
Associative Links
Consumer Preferences
File:
Download Scherrer_Thesis_Final.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

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