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Author:

Zhang, Maggie

Title:

The Effect of Need to Belong And Materialism In Influencer Marketing

Area of Honors:

Advertising/Public Relations

Keywords:

Influencer Marketing
The Need to Belong
Materialism
Purchase Intent
Linear Regression
Exploratory Factor Analysis

File:

Download ZHANG_The_Effect_of_Need_to_Belong_And_Materialism_In_Influencer_Marketing.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor