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4. B*tch Better Have My Money: The Artist Brand Impact of the Super Bowl Halftime Show

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Open Access

5. Assessing the Feasibility of NFL Sports Betting as an Alternative Investment Strategy Through Predictive Analytics

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Open Access

6. Seeking Returns as a Sports Bettor: An Overview of the Sports Betting Landscape and Strategies to Capitalize off of a Lucrative Industry

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Open Access

8. Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness

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Open Access