1. Model Idealism in the Luxury World: The Impact of Utilizing Realistic Body Standards on Consumer Brand Perceptions and Purchase Intentions In High-End Companies Open Access Author: Huffman, Sarah Title: Model Idealism in the Luxury World: The Impact of Utilizing Realistic Body Standards on Consumer Brand Perceptions and Purchase Intentions In High-End Companies Area of Honors: Advertising/Public Relations Keywords: Luxury AdvertisingBrand AttitudeWishful IdentificationPurchase IntentionIdealizedNon-IdealizedRealistic Marketing File: Download Huffman_Final_Thesis.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorFuyuan Shen, Thesis Honors Advisor
2. How Brand Activism Influences Consumer Perception of The Celebrities, Companies, and Advertisements That Contain Controversial Content Open Access Author: Cochran, Abigail Title: How Brand Activism Influences Consumer Perception of The Celebrities, Companies, and Advertisements That Contain Controversial Content Area of Honors: Marketing (Behrend) Keywords: Brand PreferencePurchase IntentionControversial AdvertisementsBrand ActivismPolitical Ideology File: Download Abby_Cochran_Format_Document_Thesis_Revised_Copy.pdf Thesis Supervisors: Eunjoo Han, Thesis SupervisorMichael Edward Brown, Thesis Honors Advisor
