1. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media Open Access Author: Tarriff, Ashley Lauren Title: How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media Area of Honors: Marketing Keywords: PersonalitiesSocial MediaFacebookTwitterInstagramOnline PersonalitiesCattell16 Personality FactorsMarketing File: Download FinalThesisTarriff.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorLisa Elizabeth Bolton, Faculty ReaderJennifer Chang Coupland, Thesis Honors Advisor
2. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Open Access Author: Laubscher, Kristen Lynn Title: Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Area of Honors: Advertising/Public Relations Keywords: Social MediaCorporate Social ResponsibilityCSRPurchase IntentFacebookInstagramStakeholder Attitudes File: Download Kristen_Laubscher_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorMichel M Haigh, Thesis Honors AdvisorWilliam Michael Mahon III, Faculty Reader
3. Instagram and Self-Esteem Open Access Author: Ferrara, Angelina Anella Title: Instagram and Self-Esteem Area of Honors: Advertising/Public Relations Keywords: InstagramSelf-EsteemSocial Media File: Download Thesis_Angelina_Ferrara.pdf Thesis Supervisors: Jo Dumas, Thesis SupervisorMichel M Haigh, Thesis Honors Advisor
4. How Culture Affects Marketing Content: A Comparison Between Austria and the United States Open Access Author: Di Carlo, Erica Title: How Culture Affects Marketing Content: A Comparison Between Austria and the United States Area of Honors: Marketing Keywords: Social MediaInstagramFacebookAustriaCultureMarketingAdvertising File: Download Thesis_DiCarlo_2023.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
