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Author:

Smith, Lindsay Ann

Title:

EFFECTS OF WEB 2.0 VERSUS WEB 1.0 AFFORDANCES ON CONSUMER PERCEPTIONS OF A COMPANY

Area of Honors:

Advertising/Public Relations

Keywords:

Media Effects
Web 2.0
Social Media Marketing
Affordances

File:

Download LSmith_THESIS_FINAL.pdf

Thesis Supervisors:

S. Shyam Sundar, Thesis Supervisor
S. Shyam Sundar, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Bobrow, Bradley Scott

Title:

Social Media Marketing: It's Effect on Business Consumer Relationships

Area of Honors:

Marketing

Keywords:

Social Media
Marketing
Social Media Marketing
Facebook
Twitter
Consumer Engagement
Traditional Marketing
Social Marketing

File:

Download Bobrow_Bradley_SocialMediaMarketing.pdf

Author:

Nair, Rithik

Title:

Decoding Gen Z: The Global Impact of Data-Driven Social Media Transformations

Area of Honors:

Information Sciences and Technology

Keywords:

Generation Z
Social Media
Predictive Modeling
User Engagement
Data-Driven Analysis
Influencer Marketing
Digital Trends
Machine Learning
Commercial Behavior
Behavioral Analytics
Attention Retention
Virality
Social Commerce
Habit Formation
SHAP Analysis
Quantitative Research
Digital Economy
Social Media Marketing
Predictive Analytics
Consumer Behavior

File:

Download FinalSubmissionThesisNAIR.pdf

Thesis Supervisors:

Luke Zhang, Thesis Supervisor
John Yen, Thesis Honors Advisor