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Author:

Wahl, Kathryn Elyse

Title:

Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes

Area of Honors:

Marketing

Keywords:

Marketing
Subscription Boxes
Subscription Services
Stitch Fix
Surprise

File:

Download Kathryn_Wahl_-_Thesis_Final_Draft.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Karen Page Winterich, Faculty Reader